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The Future of Insight
This week, the Future Foundation is launching a new report entitled the Future of Insight, to which I can largely claim authorship. The findings and analysis are based on a business-to-business study...
View ArticleA summary: the nVision UK Client Conference – October 2011
Thank you to everyone that attended our Radical Times – Radical Response event yesterday at the Congress Centre. The presentations have been sent out to all nVision UK clients this afternoon complete...
View ArticleThe future of effective advertising
The future of effective communication has to be about ideas, as it has always been. The best advertising is clever, interesting and creates a new perspective on the human condition relevant to a brand...
View ArticleBig data – big deal for digital advertising?
Next in our series of guest blogs, we feature an article on Big Data from digital ad agency Razorfish. First published on their tech-futures Idiology blog, the article explores big data and its...
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Innovation, inspiration and ice cream – the FF consumer safari
On Thursday, the Future Foundation and partner The Liminal Space took a small group of clients on our first consumer safari, a curated foray into the experiential side of insight gathering. To...
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Future of Retail
Last week, The Marketing Store celebrated its 25th anniversary with an in-depth look into the next 25 years of shopping. Based on a specially commissioned report from the Future Foundation named The...
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nLighten book review – Digital Vertigo (Andrew Keen)
nLighten is our new book review service, designed to summarise the books we are reading at the moment and bring some of the key insights to you in bite-sized format. First up is Andrew Keen’s Digital...
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The paradox of immediate innovation
The Future Foundation recently expanded to the USA – and meeting many US brands has given us an insight into a marketing trend that is shaking the foundations of the industry stateside and globally....
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MailOnline; or why sex sells
Patrick Fagan, one of our behavioural economics experts, explores what makes the MailOnline the world’s most popular news site and how the subconscious mind loves a juicy tidbit. In January 2011, much...
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The Big Lie: big news for marketers
The Big Lie, the new book from Future Foundation, explores the increasingly powerful role social norms play in the lives of consumers. Today’s consumers are fundamentally different to any who have gone...
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Do you really understand your audience emotions?
Ahead of our international conference tomorrow, we invited some cutting-edge innovators to share their thoughts on the latest trends in their field. Today’s guest post from Gawain Morrison, co-founder...
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